New Google Instant Previews

Have you noticed something different on your Google Search Results Page?

Google has implemented a new Instant Preview for pages returned on your queries.

New Google Instant Preview

It used to be a tiny small preview box but now it takes all the space on top of the Right Hand column which is usually where Google Ads are shown (#4 through 10). It makes sense, if I am hovering on top of the organic search results then I am not paying attention to the paid advertisement on the right hand column and I might as well use that space for something useful; like an INSTANT PREVIEW!

We really like it. Way to go Google!

How does this impact our topic? eCommerce sites better be prepared and have their best face forward to boost that Click-Through Rate.

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