Personalized Shopping Experience

Personalization is important when it comes to making your visitors feel welcome and secure while shopping on your website.

Do you like arriving at your favorite place and having the host greet you by name when you approach the door? It gives you a sense of security and makes you feel important and appreciated. Right?

The same experience can now be translated into the shopping experience that you provide for your visitors when they land at your website and these little details will help you drive your conversion rates closer and closer to your goal.

How can the System Identify Your Visitor’s Name?

Simple… First and Last Names must be required fields when they create an account for your website and this information will be stored in your back end of the store. Same with your visitor’s email address and any other information you collect at the time of sign-up. Many of the top shopping cart platforms have some kind of tag that will pull up the currently logged user name so when they log in to your website they need to enter their email address (or user name) and a password. Automatically the system will retrieve their first name and last name and show them where you need them.

These tags will vary from platform to platform.

They may look something like this:

  • {fname} {lastname}
  • %%GLOBAL_CurrentCustomerFirstName%% %%GLOBAL_CurrentCustomerLastName%%
  • <_FirstName> <_LastName>

If you are not sure if your shopping cart platform supports such tags look into your documentation. Your shopping cart should provide you with a resource list of all variables available to you. Then test using them on different parts of your website; on the header, on the first screen after log in, during the check out process, etc. Try not to annoy your visitors though; you want to make them feel welcome not harassed.

A personalized greeting may look something like this:

Welcome Daniel to Shopping Carts for Websites!

While the source code may look something like this:

<p>Welcome {fname} to Shopping Carts for Websites!</p>

Then get creative and use it in different ways that would sound natural to a visitor:

Daniel, you have 3 items in your shopping cart.
<p>{fname}, you have 3 items in your shopping cart.</p>

Daniel, we have a special offer for you!
<p>{fname}, we have a special offer for you!</p>


Your visitor’s name has power and influence over their decisions. USE IT!
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