WHERE to Sell Online

Where to Sell Online

Think of the web as an actual brick and mortar market place… there are several streets with many stores, some streets are busier than others. There are places in the market place that attract a certain kind of people or the right (or wrong) target client base.

Where would you like to open your online store? Quick answer: on the busier street. Right? More exposure, more eyes looking at your product and more prospective buyers. But remember; getting such spot on the web is as difficult as opening a brick and mortar store on 5th Avenue, or Rodeo Drive. It takes money, a lot of money.

Now, for a fraction of that money you could advertise on such busy “streets” on the web and yet attract a significant amount of traffic to your own store; maybe somewhere a couple streets down the road.

Where You Sell Online Matters

Is your product or business strategy based on price shopping? People looking for the cheapest price, shop in specific websites. If that’s your strategy then find a spot and open your store in bargain driven market places.

Does your product sell better when purchased in groups? Then try using Groupon or the group buying strategy.

Is your product such that it sparks conversations? A social media tool such as Facebook could be the way to go.

Busy Streets on the Web

  • eBay
  • Amazon
  • Facebook
  • Google
  • Yahoo!
  • Comparison shopping malls


Don’t Limit Your Exposure

When you decide where you want to open your online store make sure to plan for the future. You can choose a platform dedicated to a specific market but you could be limiting your options to expand in the future. Choose an eCommerce platform that can integrate with other avenues and traffic sources.


Centralize Your Operations

With web development always pushing for integration, it is no surprise that new product selling platforms allow merchants to sell products on different places on the web while centralizing their operations. What this means is that you can manage an eBay store, a Facebook store, and your own store from one Control Panel. You can track inventory, fulfill orders, merge customer information, and manage your sales all from one location. How simple is that? VERY simple. Try for example BigCommerce; which allows you to integrate Social shopping, with eBay integration, while having your own store and managing everything from one place.


Create Your Own Place on the Web

Using the right platform for eCommerce you are now able to create your own store targeting several groups of people. Group buying, time sensitive sales, impulse buying with daily deals, and bid selling structure can all be combined in one store. This is a powerful way to bring people from all kinds of shopping habits. Add to these tools the ability to sell on Facebook and eBay, product reviews, affiliate marketing and other few goodies and you have one solid rock to build your online store and dominate your competition. Such functionality can be found on 3dCart version 4.


How much traffic and revenue could you generate if you get a tiny startup on one of the busiest streets of the web? Where would your online business 1 year from now if you can tap into these traffic sources and convert 3%? Where you open your online store matters but only you can make it happen.


Next article; How to Sell Online.



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